Web Conversion Rates
If you need to increase website conversion rates then you ought to start experimenting with different copy because your page copy will have the biggest impact on your overall profits. Powerful, channelled copy that positively promotes your products or services clearly and tackles all the standard objections will trounce badly written, unchecked, unfocused and badly presented copy.
However the process of copy testing is not quite as easy as it needs to be. And this is an implementation barrier. Ask nearly any internet marketer about the value of copy testing and they’ll tell you it is absolutely key. But few people actually get round to doing it.
Why so?
Simply because it is quite hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you automatically. Better than that, it reacts to the outcome of tests in such a way that your website gets better and better at converting as time progresses. The way evolving, or Darwinian HTML, works is via a feedback mechanism. Every time some copy is displayed it either generates a conversion or it doesn’t. If you get a conversion, then the copy that was displayed is given a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative mark.
Over time some copy will clearly outperform other copy and a feedback mechanism ensures that, as data comes in, the most effective copy gets displayed more frequently which results in your HTML evolving to become fitter as a conversion engine.
The value of increasing web conversion rates is huge and you can actually find a short course about it on the website ReallySimpleTesting.com. One of the most intriguing things you can learn there is how tiny changes in website conversion rates at various stages in the purchase funnel can make a huge difference to the amount of money you make.
