The concept of social bookmarking grew hugely favored thanks to portals such as Deli.cio.us and Digg. The theory is that a page or web publication is assembled, filed and then tagged to be categorized later on by relevancy. The information brought in by social bookmarks is often perceived as more relevant for many audiences because the information is supplied by humans. Its relevancy is decided by real people rather than a search engine providing listings based on keywords. A points scheme is also used with articles on social bookmarking sites and to bring in a more intimate personal side to it.

Social bookmarking, the major ones, and the Digg clones and Delicious clones can bring waves of viewership to your site. Marketing your portal through social bookmarking is easy, as long as you have suitable and practical information. The bookmarking world will recognize its practicality and vote for it and thus generate greater hits through the bookmarking services. Your site’s audience can rise greatly thanks to social bookmarkers.

Aim for the niche market that is relevant to your portal. Attempt to to connect to those communities that will have audiences who appreciate the material, and therefore can push it up and generate excitement around it in the bookmarking community. You can additionally build back links to your portal by attaching URLs to your content. This may not be worthwhile in terms of SEO advantage as some social bookmarking software implement a ‘no follow’ policy, associating tags to your links. Still visitors could still view your site and bring name to the supplied links.

These days with dozens of social bookmarking websites, it is worthwhile to try to get linked into one in some way. The possibilities from there are limitless as you raise your viewer base and gain points among the regulars of your site.

Since hundreds of thousands of webmasters are seeking to get their website indexed very quickly, running your own social bookmarking site has proven to be very profitable by some. However, the days of creating a general social bookmarking site are over and the money is in the niches such as the finance niche, health niche or even local news niche.

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